Wendy Jackson, Managing Partner

Before co-founding Redirect Digital and Direct Marketing in 2004, Wendy spent 20 years at some of advertising’s legendary agencies. After tenures at Bozell, Grey Direct and OgilvyOne in New York, she moved to Salt Lake City and launched the direct marketing division for EvansGroup in 1994. Following EvansGroup’s purchase by Publicis, she became an Executive Principal and Managing Director for the third largest agency in the world, overseeing all direct marketing activities in the U.S. While at Publicis, she led her division to 400% growth, fueled by the success of lead generation, customer acquisition and loyalty programs for clients as diverse as Nestle, United Healthcare, PETsMART, Curves, and Abbott Immunology.

Wendy brings strategic planning and traditional direct marketing expertise to Redirect clients, and then utilizes new and emerging tools and technology to develop programs that deliver immediate results. Her experience with franchising, customer loyalty, and audience development is reflected in her work for TCBY, Unishippers, Philosophy, ProfitKeeper, and many other leading national and regional clients.

Wendy has a B.A. from Brigham Young University, and has done graduate work at Fordham University and University of Utah. She serves as the Vice Chair of the Arthritis Foundation, and as a board member of Ballet West. She was also named one of Utah’s 50 Most Powerful Women.