Category " News"

With technology always evolving, interactive marketers are struggling to find ways to deliver a consistent message to customers across multiple channels. ExactTarget recently commissioned Forrester Consulting to find out how interactive marketers should rethink traditional approaches to campaign management. Forrester reported that “the onus is on interactive marketers to determine the appropriate...

The Roadshow app, by Fetch Softworks, allows users to download web videos and play them back anytime, with or without an Internet connection. Users just browse a website and tap a video they like when it appears in Roadshow’s found videos shelf. The basic version is free and is limited to only 15 videos, but the unlimited version is just $4.99. The application is available on the iPad, and it is compatible...

Consumers are now spending more time using mobile apps than browsing online. We spend an average of 81 minutes a day using our apps and only 74 minutes surfing the web on our phones. This growth in app use can be attributed to the fact that tablets and smart phone shipments surpassed desktop and laptop shipments for the first time ever. (See the stats @Mashable)

This week, the state of New York is in the process of voting on a bill to pass gay marriage legislation. Greg Ball, a Republican senator, asked his Twitter and Facebook followers last weekend how he should vote. Ball tweeted: “Opening up the discussion! So, if you were me, how would you vote on gay marriage? Yes or No?” His Twitter followers favored passing the bill, while his Facebook friends...

Smartphones—and the consumption of mobile data—continue to grow in popularity in the U.S., with 37 percent of mobile consumers now owning one. According to Nielsen’s April survey of mobile consumers, 36 percent of smartphone consumers now have an Android device, compared to 26 percent for Apple iOS smartphones (iPhones) and 23 percent for RIM Blackberry...(via Nielsen Wire - read the article...