Category " News"

Put Your Words to Work: Tips for Writing a Winning Website By Julie Roberts In today’s digital universe–complete with apps, tweets, and the cloud –a regular website may seem positively old-fashioned and quaint. However, maintaining an effective website is still one of the most important things that you can do to achieve greater success in your business. In fact, eMarketer estimates that by 2015,...

With most political campaign pieces, the purpose is simply to educate the voter. But for Salt Lake City Mayor Ralph Becker’s 2011 re-election campaign, we wanted to connect with voters on a new level by informing and engaging them. To achieve these goals, we created a comprehensive multi-channel marketing plan. We sent customized direct mail pieces that highlighted neighborhood-specific issues....

The Basics of an Effective Social Media Strategy - Connect, Engage, Convert Most Small Businesses Would Benefit From Taking Their Social Media Campaigns One Step Further A report recently generated by Intuit finds that more and more businesses are using social media to engage and connect with prospects and customers. But, according to the report, not all small businesses are finding success with...

Joining the social networking fray with Facebook, Twitter and LinkedIn, Google’s latest creation, Google+ (or just “Plus”), was expected to climb to 20 million users by the end of July, according to an independent analysis done by Paul Allen, founder of Ancestry.com. However, Plus’s highly anticipated trial launch on June 28 may not have been as attention-grabbing as Google hoped it would be. Plus’s...

Successfully converting online leads to sales is one of the greatest challenges for businesses today. There are a variety of reasons for this: online leads are disruptive to the normal business development team, there’s no existing relationship with online leads, or most companies don’t have an adequate sales automation program. But the number one reason that online leads don’t easily convert...